Transparency and disclosure.

Conduct principles

1. Real participants only. Everyone who posts for a client is a real person with an account history. No bot fleets, no farm accounts.
2. Disclosure where required. If a platform rule or the advertising law of your market requires disclosure of paid collaboration, we disclose. Non-negotiable.
3. No fabricated reviews. We collect real ones, and we answer the bad ones in public.
4. No attacks. We do not target competitors, journalists or critics with sockpuppets or brigades.
5. Clean measurement. Reports show what was posted, where, and with what result. No inflated impressions.
6. The right to refuse. Briefs that require breaking the rules above are declined, with the reason stated.

What this means for clients

You get engagement that survives audits, platform reviews and due diligence. Slower than the gray shortcuts, and still here next quarter. If a competitor promises the shortcuts, ask them who signs off when the account base is gone.